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Nathan is a wannabe business creative from Sydney's inner-west suburbs. He tweets in shorthand, listens to rad music and blogs about media and miscellany.

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get cash. get fame. get a guaranteed seat on the 9:50 campbelltown service. #gunit #townhall (at Town Hall Station (Platform 4))

yours truly. #dali’s finest. keep me company, i’m in #paris. (at Centre Pompidou - Musée National d’Art Moderne)

visited the hunting museum yesterday. #taxidermy to the maxidermy. #paris (at Musée de la Chasse et de la Nature)

Johnny Ruffo | Gettin’ Serious

You’re perfect inside and outside
Every day you get better
Wheatgerm bun with tomato
Betroot, onion, lettuce

Australian lamb with egg and breadcrumbs
Rosemary, parsley, it’s all I want
Oregano, garlic and yummy capsicum
And I can’t make up my mind 

And I can’t stop looking at you
And I don’t know what to do
And the lamb and the angus— they’re both so good 
I think I’m in love with a burger like you 

GAP - Repositioning / Brand Rejuvenation Exercise

So when I was on exchange last year, I was in this pretty rad class with a repositioning exercise as a final project. The brief? To reposition a sad, ‘stuck’ brand and kick some meaningful differentiation its way. To work with a bunch of cool strangers to procure primary research; and produce industry analyses, positioning statements and strategic plah blah blah.

Aaaaaand this bring us to what you see above. Uh, some (very) questionable mock-ups that I presented to a class of American business students. 

The main objective: getting Gap to mean something to American consumers again. To make grown adults forget that this is where their parents bought the family staples. To help give the brand a bit of extra distance between the budget and premium tiers of the company’s portfolio— Old Navy and Banana Republic. Yup.

And the positioning concept? To turn into an Urban Outfitters for Brooklyn-luvin’ yuppies with too much money, but never too many chambray shirts. To design a brand keen to help young people through life’s transitions: college finals, moving to the city, year long-adventures, starting a family.

Looking at these mock-ups, I can’t figure out if I’m meant to be cringing or reminiscing. Pretty sure I felt like top shit when this report got graded last year. Guess it’s a good reminder that I’ve a lot to learn… in whatever this thing is. 

Dunno dudes. Whaddya think?

Hey there, t.
ceralinn / @allumer.

Hey there, t.

ceralinn / @allumer.

The man' instructed us to blog our research last semester. Here's what I produced for 'the man’, man.

Herschel, we need to talk. This is getting ridiculous.

M.I.A. - 'Bad Girls'

Guys, remember when M.I.A. was the Lana Del Rey of 2010?

Anyone?

d e a d

I really didn’t like the new Los Campesinos! album, man.

Anyone out there agree with me?

captain planet board game x zyrah’s room (Taken with instagram)

girlsinkhearts asked: THE ASK BOX ON YOUR FOOD TUMBLR IS NOT ENABLED YOU SHOULD FIX THIS SO I CAN SPAM ABOUT HOW AMAZING THE FOOD LOOKS EVEN THOUGH SOME OF THEM ARE RATED HORRIBLY LIKE 3/10 REALLY IT LOOKED TASTY TO ME I HOPE YOU'RE HAVING FUN NATHAN AKJSDAKJHD PLUS GETTING ENOUGH SLEEP LAWLZ

PLUG: NATHANEATSILLINOIS.TUMBLR.COM

Really. No, really. This is how I’ve been spending my semester abroad.

I’ve also been eating heaps, if you’re interested in reading about that.

zyrahexchange:

Super cool nerds!

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