Johnny Ruffo | Gettin’ Serious
You’re perfect inside and outside
Every day you get better
Wheatgerm bun with tomato
Betroot, onion, lettuce
Australian lamb with egg and breadcrumbs
Rosemary, parsley, it’s all I want
Oregano, garlic and yummy capsicum
And I can’t make up my mind
And I can’t stop looking at you
And I don’t know what to do
And the lamb and the angus— they’re both so good
I think I’m in love with a burger like you
GAP - Repositioning / Brand Rejuvenation Exercise
So when I was on exchange last year, I was in this pretty rad class with a repositioning exercise as a final project. The brief? To reposition a sad, ‘stuck’ brand and kick some meaningful differentiation its way. To work with a bunch of cool strangers to procure primary research; and produce industry analyses, positioning statements and strategic plah blah blah.
Aaaaaand this bring us to what you see above. Uh, some (very) questionable mock-ups that I presented to a class of American business students.
And the positioning concept? To turn into an Urban Outfitters for Brooklyn-luvin’ yuppies with too much money, but never too many chambray shirts. To design a brand keen to help young people through life’s transitions: college finals, moving to the city, year long-adventures, starting a family.
Looking at these mock-ups, I can’t figure out if I’m meant to be cringing or reminiscing. Pretty sure I felt like top shit when this report got graded last year. Guess it’s a good reminder that I’ve a lot to learn… in whatever this thing is.
Dunno dudes. Whaddya think?
‘The man' instructed us to blog our research last semester. Here's what I produced for 'the man’, man.
girlsinkhearts asked: THE ASK BOX ON YOUR FOOD TUMBLR IS NOT ENABLED YOU SHOULD FIX THIS SO I CAN SPAM ABOUT HOW AMAZING THE FOOD LOOKS EVEN THOUGH SOME OF THEM ARE RATED HORRIBLY LIKE 3/10 REALLY IT LOOKED TASTY TO ME I HOPE YOU'RE HAVING FUN NATHAN AKJSDAKJHD PLUS GETTING ENOUGH SLEEP LAWLZ